A client came to me last week. An e-commerce brand. Ranked #1 on Google for their brand name. Then they opened ChatGPT, typed in the same name, and saw their competitor listed first. With an AI summary recommending the competitor's product.
He stared at the screen and said: "I just wasted a year of SEO budget."
900 million people use AI search every week. ChatGPT, Gemini, Perplexity — they're rewriting your brand story. And you're the last to know.